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MAPP Plastics Discussion Forum

The MAPP Plastic Industry Discussion Forum allows members to rapidly communicate with each other. Post both questions and answers to questions that other MAPP members have about any industry topic from material and process issues to R&E Tax Credits and other business issues.

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Posted:  28 Nov 2017 00:06
We are running low on our current sales brochures we use for customer visits. An internal debate has developed on whether we should update and print a new sales brochure or just eliminate and focus more on digital opportunities, flash drives, virtual brochures, website, etc. I would appreciate anyone's comments or feedback.
Thanks,
Team 1 Plastics
Craig Carrel

Craig Carrel
Posted:  14 Dec 2017 16:21
Craig, I am an old school professional when it comes to this issue of paper Vs. digital.

However, I will tell that he digital age makes it much easier to print.  We now do small lot printing.  As an example, I have a 50 page report and need 100 copies for handing out and this is what we will print.

I think there are too many cases where you meet a prospect and have an opportunity to put something in their hand but don't, and they never make it to the website or click on the link you provided them for your digital media.

Troy Nix
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